(Yaxing Wertstar - Star Bus with Diamond Quality)
Time runs fast, in a blink of an eye, Yaxing ushered in the first anniversary of the Wertstar brand release. In the past year, what changes has Wertstar brand brought to Yaxing? In October 2014, China Bus Network reporter interviewed Mr. Pan Lei, Head of Yaxing Marketing and Branding Department.
He commented: "the orientation of Yaxing Wertstar is 'Star Bus, Diamond Quality, the grand deluxe of star bus is fully reflected both externally and internally. Since Wertstar brand was released, the sales volume of Yaxing Bus has increased significantly. A steady flow of purchase orders have poured inexhaustible power into the sustainable development of Yaxing. "
Product is better
Wertstar is a type of high-end passenger car that Yaxing invested large sum of money to build. The new bus will be developed into a diamond star in bus industry by adopting European cutting-edge technology. As a world-class passenger car, in the design process, Yaxing Wertstar team tried to combine the restrained beauty of the Orient and the passion of the West to show a steady and harmonious atmosphere and stylish charm. The new design of Yaxing Wertstar was made based on the shape of phoenix totem in traditional Chinese culture, and also some changes were mixed in each detail of the vehicle design, which makes everyone impress at first sight by the distinctive beauty.
Compared with the same type of bus, Wertstar bus is one ton lighter and its fuel consumption is nearly 10% lower per hundred kilometers, which means 20 yuan fuel costs can be saved every hundred kilometers, annually, a total savings of approximately 60,000 yuan will be achieved based on the running mileage of 800 kilometers a day, and for a period of eight years, the fuel efficiency alone can help users save 480,000 yuan.
In terms of interior design, Wertstar vehicle is quite unique. It adopts the interior design of Ferretti Yachts to create a warm and comfortable driving space. The suspended driver seat, car-oriented dashboard design, and bus electrical box located above the driver's head, are just at the fingertips for easy operation. Meanwhile, all the internal facilities such as airline luggage rack, home-type color seat, retractable seat belts, a large space bathroom, refrigerator and high-quality sound system give passengers a top-grade feeling.
In addition, Yaxing also created a cloud networking passenger car operations management system, "Nebula • intelligent control" system to manage bus operations easier and more efficiently, which fully demonstrates Yaxing "star wisdom" and enables users better control and use the buses.
Yaxing Bus has been on the rank of high-end passenger cars, it is interpreting the brand charm and value of superior products.
Securer Services
Moreover, with the users’ gradually strengthened consciousness of "ownership", they have become even more "harsh" on the service of products, not only requiring detailed explanations prior to sale to fully understand the product-related information, and getting "meticulous" care from sales manager when buying, but also asking for more intimate after-sales services. Yaxing Bus has better integrated the sense of serving into the action in the past year.
In order to establish a long-term "cooperative" relationship with the bus users, Yaxing has been trying to live up with the aim of satisfying customers and constantly improve the service system. The establishment of Yaxing after-sales service platform allows users to give feedback timely and improves the service efficiency.
To provide excellent services to customers, in line with the philosophy of "service first, and provide users with first-class, around the clock services," Yaxing Bus has set up an after-sales team consisting of a number of engineers who are well trained in technology and service and know well about the products, market and customers, and senior technicians and workers who are skillful in repairing business.
To enhance service awareness, Yaxing implemented Asking System of Job Responsibility at service center, which means the staff who first received the request from the customer has the responsibility and obligation to help users solve problems, even if the user's service request is not in the staff’s scope of right, actions must be taken instead of shuffling and wrangling. According to Director Pan Lei, so far, Yaxing has built 187 service stations, including more than 30 service stations in capital cities, except Tibet, every province in mainland has service station. The work staffs in service station are responsible for maintaining and repairing Yaxing products and providing customers with vehicle, technical consulting, spare parts and other services.
Product is the foundation of enterprise’s survival and development, while service is the guarantee to make business flourish. One year is not a long period, but we did see the hard working and growth of Yaxing. In the coming years, Yaxing will move forward in a more mature and confident manner and bring more than the best products and services to the industry.