On December 4, as part of the Weichai 2025 Global Partners Conference, the Service and Aftermarket Sessions were held in Weifang, Shandong. Service providers, channel partners, and distributors gathered to discuss development plans and chart a course for the future. At the event, Weichai showcased its comprehensive service and aftermarket business enhancements for 2024, outlined priorities for 2025, and introduced two new service apps: “Weichai Together” and “Weichai Service”.
A Fresh Transformation
Setting a Benchmark for Outstanding Service
As an industry leader, Weichai focused on the theme “Making Customers More Satisfied, Creating a New Benchmark for Outstanding Service”. The company undertook a series of systematic service enhancement measures in 2024, including optimizing the number of service stations, selecting top-tier service professionals, and formulating dedicated service policies. The result was a stellar performance: service processes and channel management were comprehensively optimized and reorganized, with significant progress made in four major service transformations. Key performance indicators such as customer satisfaction reached historic highs, and core service stations saw a substantial increase in overall profitability compared to last year.
In 2025, Weichai will continue its service improvement efforts under the theme “Delivering Premium Experiences for Customers, Achieving Shared Prosperity with Channels”. On the customer side, Weichai will leverage digital and intelligent tools to provide “new-quality” and “new-smart” services, further enriching customer experiences. On the channel side, Weichai will adopt incentive policies and enhanced channel management training to drive both in-warranty and out-of-warranty business growth—improving in-warranty customer experiences while increasing the profitability of out-of-warranty services, thus achieving mutual success.
Resilient Growth Against the Tide
Aftermarket Business Achieves New Heights
In 2024, Weichai’s aftermarket business forged ahead despite market pressures. By capturing opportunities in niche segments, exploring new direct-sale e-commerce models, and adjusting product portfolios to balance high-value and high-traffic products, Weichai successfully navigated an increasingly competitive industry landscape. Highlights included record-breaking annual revenue, improved order fulfillment rates and delivery timelines, and the integration of Weichai Mall functions into the new “Weichai Together” app to create a one-stop shopping platform. Weichai’s aftermarket business continues to expand its leading edge and achieve deep, mutually beneficial growth with its distributor partners.
In 2025, Weichai will seek new breakthroughs by continuing to drive innovation. The company will delve deeper into direct-sale e-commerce models and implement TCO-driven business approaches to boost incremental growth. It will empower channels through refined management and revamped KPI systems, fostering a flexible, intelligent, end-to-end support platform that delivers ongoing improvements in key service metrics. Upholding the philosophy of “United as One, Aligned in Purpose, Striving Together, and Bound to Succeed”, Weichai and its distribution partners will once again join forces to ensure a thriving year in 2025.
Smart Iterations
New Apps Enable Efficient Services
Responding to market demands and benchmarking industry-end terminals, Weichai has continuously refined its offerings. The company proudly launched two flagship applications—“Weichai Together” and “Weichai Service”—designed respectively for customers and channel partners to provide more premium, convenient service experiences.
The “Weichai Together” app integrates aftersales service, sales, and interactive entertainment into a single platform. It encompasses four major functional modules—Intelligent Service, Intelligent Management, Intelligent Maintenance, and Smart Shopping—offering a total of 267 feature points and 1,769 functional items. This platform provides an optimal mobile solution covering the full lifecycle of engines, helping Weichai pivot from reactive to proactive service and ensuring customers receive comprehensive, convenient, and highly efficient one-stop service.
The “Weichai Service” app incorporates 23 core functions, 117 key feature points, and 476 functional items related to Weichai’s aftermarket and service businesses. Covering everything from maintenance services and inventory management to one-stop information queries, the app enhances precision, convenience, and efficiency. It serves as a multifunctional mobile office hub for channel partners in the manufacturing sector, fully harnessing mobile advantages and improving channel user productivity.
Weichai remains committed to the principle that customer satisfaction is paramount. The company will continue to work hand in hand with its partners, developing cutting-edge, intelligent service tools to strengthen full lifecycle engine service capabilities and lead the industry’s transformative journey forward.